The recommended product image size for Shopee is 1:1 (minimum 1000×1000px). Lazada requires 1:1 (minimum 800×800px). TikTok Shop uses 1:1 (800×800px). Instagram Feed works best at 4:5 (1080×1350px). Facebook Feed is 4:5 or 1:1. Below is the complete reference table for every platform.
What Size Should Product Images Be for Each Platform?
| Platform | Ratio | Minimum Size | Recommended | Notes |
|---|---|---|---|---|
| Shopee (main) | 1:1 | 1000×1000px | 2000×2000px | White bg, product centered |
| Shopee (additional) | 1:1 | 800×800px | 2000×2000px | Up to 9 images |
| Lazada (main) | 1:1 | 800×800px | 2000×2000px | White or light bg |
| TikTok Shop | 1:1 | 800×800px | 1000×1000px | Clean white bg |
| TikTok Video Cover | 9:16 | 1080×1920px | 1080×1920px | Video cover image |
| Instagram Feed | 1:1 or 4:5 | 1080×1080px | 1080×1350px | 4:5 gets 30% more feed space |
| Instagram Reels | 9:16 | 1080×1920px | 1080×1920px | Full screen |
| Facebook Feed | 1:1 or 4:5 | 1080×1080px | 1080×1350px | 4:5 gets more feed space |
| Facebook Ad | 1:1 | 1080×1080px | 1200×1200px | Max 20% text |
| LINE OA | 1:1 | 800×800px | 1040×1040px | Flexible |
| Website/Blog | 16:9 | 1200×675px | 1920×1080px | Hero banners |
Why Do Correct Sizes Matter?
Each platform's algorithm penalizes images displayed in non-native ratios. Wrong-ratio images get auto-cropped, reducing product visibility, lowering engagement, and suppressing reach.
How Many Sizes Does One Product Need?
A single product needs at minimum 3–4 sizes to cover all channels:
- 1:1 for Shopee + Lazada + TikTok Shop
- 4:5 for IG Feed + FB Feed
- 9:16 for Reels + TikTok + Stories
- 16:9 for website banners
How to Save Time on Resizing
GenLabs auto-resizes product images for every format in one step — 10 baht per image, no manual resizing needed.
FAQ
What’s the minimum Shopee image size? 1000×1000px. Recommended: 2000×2000px for sharpness.
Should I use 1:1 or 4:5 for Instagram? 4:5 is better — it takes up 30% more feed space.
Can I use the same image for every platform? Yes, but it will be auto-cropped, potentially cutting important parts.
What’s the max file size for Shopee? 2MB per file. JPG and PNG supported.
How many images can I upload to TikTok Shop? Up to 9 images per product.