Brief
Name the campaign job and audience.
GenLabs Video
AI video production, directed from a brand brief
Set the brief, references, and Brand Kit before choosing a format.
Direction board
Make the direction visible
A brief, reference, and format give the team one reviewable starting point.
Brand Kit
Bring approved context into the direction.
Format
Choose the motion starting point for the job.
Review
Check brand, product, claims, and rights before use.
Example formats
Different campaign jobs need different motion
GenLabs demos for discussing direction and format—not client work or output promises.
Reviewable workflow
Brief → direction → review
01
Brief
Share the job, assets, and audience.
02
Direction
Set references, Brand Kit, and format.
03
Review
Check the output before external use.
Keep human review in the frame
Confirm input rights and review product details, claims, and brand fit before use.
Brand & briefProduct & textClaims & rights
Questions
A practical starting point for video briefs.
What belongs in an AI video brief?
Include the campaign job, subject, references, Brand Kit context, format, and review points.
Can a video use Thai creator or location direction?
Selected formats offer those controls when the format and supplied inputs support them.
Is the generated video approved for external use?
No—your team must review rights, accuracy, claims, and approval before use.